Our new brand

In 2023, we introduced our new brand to the market, which included a clear articulation of our strategic messaging, visual identity and cultural values. Many of you were involved in the early stages of this process, when we were in touch with clients and others in the market regarding how they perceived and engaged with our brand. This input was invaluable as we developed messaging that clearly articulates our position as a market leader that is fully focused on private capital and embraces all of our people – past, present and future – and clients for maximum impact. It also allowed us to elevate our brand experience, enhancing our ability to reach and serve our clients.

We were heartened that the market took notice of these efforts, resulting in several awards, including “Best Rebrand” from Graphic Design USA; two Global ACE Awards for our new website and 2024 Private Capital Forum; and two Transform North America Awards, a gold award for “Best Visual Identity” among professional services firms and a silver award for “Best Rebrand of a Digital Property.”

Furthermore, we could not be more pleased to report that Schulte Alumni Network won the EnterpriseAlumni “Alumni Launch of the Year Award” – a testament to the impact of our community.